The saying "Don't judge a book by its cover" is an old snore when you hear it. It's a metaphor for how we should treat other people but when it comes to the actual judging of books, it is pretty redundant.
Most people do judge books by their covers. Unless you are one of few who walk into a bookstore and work their way from A to Z, you are one of them. We simply don't have all that time to open up the pages of every book and see what's inside, so we look to what is outside before we decide to check out the contents.
I was wandering around Borders today and started my own eye-only analysis of the books around me.
Things I found that factor in are:
1. Design.If a book is attractive to the eye, I am more likely to pick it up. That means, colour scheme, images, font, etcetera.
Different people are drawn to different things but if your cover is eye catching then your book is likely to have more hands grabbing it off the shelf.
2. Title.I've noticed that if I see a book that has a title that seems cliché or dull or sounds like something I've heard before, it bores me. I am less likely to want to pick it up.
A lot of the time people think 'cover' and they think 'image' but if you can come up with an intriguing, snappy, clever title for your story then you are more likely to draw the browser's attention.
Plus as a writer, you have more control over the title of your book than you may do the cover design.
3. Author.When I am browsing the bookshelves in the store, the author of the book may impact my choice.
It may be a well-known name that I haven't read but don't feel inclined to because of the hype around them. It may be one that I have read and didn't enjoy the book of, so I'm hesitant to pick up any others by that author.
One author I read wrote a book that was a grade A five star book in my opinion. I saw another title by them in the store and although I wouldn't have been drawn to the title - it was a little cliché - I picked it up and read the blurb (which I will come to next) and sat down with the book.
I didn't leave with it. After an excess of mundane "telling" instead of "showing" (he did this, he did that) and too many sentences that started with 'and' I had enough and put it back on the shelf.
So, don't feel that your name on the book is going to be a huge turnoff next to the big name authors just because you haven't broken out yet. Every time is a fresh start.
4. Blurb.Once you have managed to get a browser to grab your book from where it is sitting, they will flip it over (having already scoped out the front with naught but their eyes) and read the blurb...or at least skim it.
I often get turned off by things like "so and so is a typical teenage girl" and "when everything changes" and other clichéd things written in blurbs. I don't even flip open the cover and read the first sentence, I just put it back and carry on. Seconds alone pass with this book in my hands.
Yes, I am harsh. Just as harsh as many others, only open and willing to admit it.
You might be thinking, "Well what can I do about it?"
After all, we only have so much control over these things, particularly when we are just trying to hash out the story inside the pages.
Who knows, perhaps I am mistaken and it is all just a façade. After all, the book is the same whatever the cover is but I think it has a definite effect. Just like somehow some drinks taste better when consumed from a can or a glass bottle. A great cover makes the reader feel that the book is special, like it is a promise of the wonders they will find inside.
What is your opinion? Do you think the cover really matters?
When you are in a store, how do you scope out the books?